Creating strategic relationships…. Long term relationships or just a fling?

Posted by grafik

Identifying potential partnerships and alliances is an important strategic initiative that can truly add value to your business and help you to achieve your goals.

Important considerations include:

  • Assessing the capabilities of all parties to deliver
  • How formal/information is the relationship?  What is it purpose? Will this be a long-term relationship or just a fling?
  • How will the relationship be facilitated?  Structured?
  • What are the values and ethics of this potential partner/alliance?  Do they align with those of your organisation?
  • What do the parties wish to achieve from the relationship?
  • How will the value of the relationship be measured?  Demonstrated?
  • What IP issues exist?  How will these be handled?

Typical partnerships and alliances include:

  • Joint ventures
  • Strategic alliances
  • Technology transfers
  • Sales and distribution partnerships
  • Joint R&D and product development partnerships
  • Outsourced manufacturing and take-off agreements
  • Material sourcing and supply chain partnerships

Creating opportunities for people to work together is at the heart of successful and effective collaboration.

What are the possibilities for organisation?